Category: Organizational and Professional Communication

Back on the Ice: University College Graduate Student Competes on DU Women’s Hockey Team

Jurky Jurkovich never thought she’d play hockey again. Not after a severe leg injury landed her in multiple surgeries and with a full knee replacement, taking her off the ice for nearly ten years. But after stepping into Pepsi Center Arena for an open-skate one day, nostalgia kicked in and her love of the game [...]

Mobile Marketing Instructor Authors New Book

University College instructor Bob Bentz has penned a new book about mobile marketing, titled “Relevance Raises Response.” Released this month, the book provides strategies and tactics for increased customer engagement via mobile marketing. Bob was inspired to write the text based on his experience as an instructor at DU’s University College. “I began supplementing the [...]

Marketing Trends to Watch in 2015

Marketers in Colorado and throughout the nation will have plenty of career opportunities in the coming years. Jobs for marketing analysts are expected to grow 32% by 2020 (Bureau of Labor Statistics, Occupational Outlook Handbook). Meanwhile, in Colorado, marketing is a “Top 10 Occupation” in terms of total numbers of jobs and a “Top 20 [...]

10 Ways to Handle Online Reputation Management

Have you Googled yourself lately? Not for vanity’s sake, but rather for your reputation. It’s hard to believe how much power the internet holds when it comes to the perception of your brand. You can have the best website in the game and offer outstanding services, but when a negative review goes viral, it can [...]

7 Ways Internet Marketing Is Changing How We Do Business

Is your business prepared to meet the demands of digital marketing and online reputation management? Do you have the resources and talent to elevate your online advertising efforts into a more integrated, cross-channel marketing mix? While ROI and branding are still the cornerstones of marketing, new strategies have emerged that are critical to prolonged success: [...]

New Media and Internet Marketing Degree [INFOGRAPHIC]

It’s hard to deny the facts: new media and internet marketing are on the rise. Marketers in the US will spend more on online advertising than on print advertising for the first time in history this year, marking a significant milestone in the world of marketing and PR. By 2014, total marketing spend will have [...]

Welcome to Organizational and Professional Communication

I extend a warm and exuberant welcome to all prospective, new, and current students in the Organizational and Professional Communication (OPC) program. One does not need to be a communication professional these days to be aware of and influenced by ongoing changes in public relations, marketing, social media, dispute resolution, organizational development, training and business [...]