It’s hard to deny the facts: new media and internet marketing are on the rise. Marketers in the US will spend more on online advertising than on print advertising for the first time in history this year, marking a significant milestone in the world of marketing and PR. By 2014, total marketing spend will have shifted drastically: interactive online marketing will reach $55 billion and search marketing will grow 15% per year to reach $32 billion. This industry evolution, along with the statistics and trends depicted in the infographic below, is why University College developed a new specialty to fit the needs of current marketing professionals and the challenges they meet on a daily basis. Marketing is changing. Are you changing with it?
The New Media and Internet Marketing master’s degree and graduate certificate offered by the University of Denver’s college of professional and continuing studies, University College, was developed with the input of internet marketing experts and based on the rising needs of the industry. A consistent (and staggering) rise in pay-per-click, mobile, social media, digital, and email marketing led University College to create a new degree and certificate specialty that helps marketing professionals strengthen skills and update best practices. Explore the University College website for more information about the New Media and Internet Marketing master’s degree or graduate certificate.
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Download the New Media and Internet Marketing infographic zip file: http://ucollege.du.edu/wEkBv6
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