It’s hard to deny the facts: new media and internet marketing are on the rise. Marketers in the US will spend more on online advertising than on print advertising for the first time in history this year, marking a significant milestone in the world of marketing and PR. By 2014, total marketing spend will have shifted drastically: interactive online marketing will reach $55 billion and search marketing will grow 15% per year to reach $32 billion. This industry evolution, along with the statistics and trends depicted in the infographic below, is why University College developed a new specialty to fit the needs of current marketing professionals and the challenges they meet on a daily basis. Marketing is changing. Are you changing with it?
The New Media and Internet Marketing master’s degree and graduate certificate offered by the University of Denver’s college of professional and continuing studies, University College, was developed with the input of internet marketing experts and based on the rising needs of the industry. A consistent (and staggering) rise in pay-per-click, mobile, social media, digital, and email marketing led University College to create a new degree and certificate specialty that helps marketing professionals strengthen skills and update best practices. Explore the University College website for more information about the New Media and Internet Marketing master’s degree or graduate certificate.
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Download the New Media and Internet Marketing infographic zip file: http://ucollege.du.edu/wEkBv6
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alanc230 February 8, 2012
i HAVEN’T HEARD OF THIS TYPE OF DEGREE/CERTIFICATE BEFORE. Is this the first GRADUATE PROGRAM OF ITS kIND? wHAT KIND OF A RESPONSE ARE YOU RECEIVING FROM PROSPECTIVE STUDENTS?
University College February 9, 2012
Hi, Alan! Thanks for your comment. There are a few internet marketing programs out there, typically offered as specialties in MBA programs though. So far the response has been positive, there seems to be a need for this kind of program and an avid interest from marketing and communication professionals.
gelenna R May 22, 2012
internet marketing degree can be a rewarding one. Thanks for sharing.
software development company July 4, 2012
hello there and thank you for your information – I have definitely picked up something new from right here.
Looking forward for such type of post. Good Going.
software development company
Anisia Zamora August 30, 2012
Wow. A new degree of a marketing niche to possibly invest on. I believe as long as internet lives, there will be new courses to spring up in a few years or so. who knows what other field of internet marketing endeavours will happen in the near future.