In the rapidly changing world of digital marketing and new media, we understand that you need a practical, hands-on education that provides you with the best practices available and can prepare you for the challenges of today and tomorrow. That’s why University College is pleased to announce a new specialty option in the Organizational and Professional Communication program: New Media and Internet Marketing.
This master’s degree and graduate certificate program will provide you with the skills needed to synthesize new media and internet marketing methods along with traditional marketing fundamentals and best practices, to help you create focused, strategic marketing plans. Through career-relevant classes, students will develop the tools, tactics, and strategies needed to excel in communicating via new forms of digital marketing taking place online and through new media channels.
2012 has been deemed the “Year of the Digital Marketer,” and with the many advances and technological changes within the internet marketing industry, it’s vital to not just be prepared, but to be ahead of the curve. The use of mobile, multi-channel, and social media marketing are all set to increase substantially in the next few years. Marketing is changing. Are you changing with it?
Learn more about the New Media and Internet Marketing specialty offered online, on campus, or in a unique combination of both.